HDFC Bank’s latest ad campaign capitalises on influencer ads of other brands

25 Oct,2019

By A Correspondent


HDFC Bank along with Kinnect, its social media agency, has executed an ad campaign for Diwali that’s highly personalised and contextual to the relevant audience.


With the ‘Make Every #WishComeTrue with #HDFCBankFestiveTreats’ campaign, the brand capitalised on influencer ads of every other brand out there. Almost every influencer ad on Instagram stories was followed with an HDFC Bank story of how to buy that product with an HDFC Bank offer.


Discussing this campaign, Ravi Santhanam, Chief Marketing Officer, HDFC Bank said: “HDFC Bank has always been a digitally-forward bank, and this campaign is an ingenious way to create brand affinity and talkability amidst the over-cluttered festive space on digital. All our marketing efforts focus on being native and non-intrusive to users. This campaign did just that through the clever takeover of Instagram through influencers”.


Added Chandni Shah, COO of Kinnect: “Marketing during the festive season is tricky, as a consumer is spoilt for choice and therefore may experience difficulty in decision-making. We wanted HDFC Bank to stand out, and actually make the decision-making process simple and intuitive for the consumer. Following existing brand stories was the perfect (albeit, unexpected!) way to do this. What a way to create brand recall by swimming along the Diwali tide, instead of against it!”



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