Fullerton’s ‘Rishta Sammaan Ka’ campaign inspires customers to dream bigger

21 Oct,2019

By A Correspondent


IdeateLabs has launched its latest campaign for Fullerton India titled ‘Rishta Sammaan Ka’. campaign derives insights from a common man’s aspirations and desires to go that extra mile to fulfill their dreams and those of their loved ones.


The campaign is running pan-India and has been localised in eight regional languages i.e. Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odia and Bengali, besides Hindi.


Said Porus Jose, Creative Head, IdeateLabs: “All of us have dreams and aspirations. More often than not, our financial capabilities come in our way; and so, we bury them with a silent ‘Dil, apni kahan sunta hain’. This becomes the bedrock of our campaign and that of our soulful melody. Through deeply insightful scenarios, the film captures the candid emotions of our everyday desires. Fullerton India understands this like no other; and goes that extra mile to see it through.”


Added Shilpa Desai, General Manager, Head – Marketing & Cross Sell, Fullerton India:  “Rishta Sammaan Ka’ campaign reflects our core values of trust, respect and long-lasting relationship with our consumers. Our association with IdeateLabs for this project has been a memorable journey. The success of this campaign is a result of our understanding and connect. Our aim is to inculcate a sense of equality amongst our customers and the brand. We want to encourage our customers to achieve what they aspire and turn their dreams into reality.”



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