Fullerton India unveils integrated ad campaign

15 Oct,2019

By A Correspondent


Fullerton India has unveiled its customer-centric campaign, which reflects its brand promise – Rishta Sammaan Ka.


Said Rajashree Nambiar, Managing Director and Chief Executive Officer, Fullerton India: “Our customers are at the core of what we do and improving experiences is important to us. Credit is a strong relationship based product and is largely dependent on trust and respect. This forms the heart of our brand ethos and our business, built over the years through  innovation and nurturing relationships. Our campaign leverages these key attributes and embraces our distinct businesses and customer’s needs, with one voice and one message that we are Fullerton India – Rishta Sammaan Ka.”


Speaking on the campaign, Shilpa Desai, General Manager & Head – Marketing & Cross Sell, Fullerton India, added: “Rishta Sammaan Ka, reinstates our positioning and promise that we share with our customers. Since our businesses cater to diverse audiences between the age group of 25-45 years, our campaign encompasses various channels. Along with TV, a large part of our campaign will be digitally led and directed towards millennials, who seek lifestyle changes for better living. Our digital based lending models and customised offerings have been further emphasised in our campaign, which weaves into our inclusive growth story.”



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