Fulcro bags Whisper’s digital mandate

23 Oct,2019

By A Correspondent

 

Fulcro has bagged the digital mandate for P&G’s Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

 

Commenting on the association, Sabyasachi Mitter, Founder and MD, Fulcro, said: “We are excited to have Whisper on board and look forward to creating a disruptive leg of communication for a pioneer brand on digital. It’s amazing how the category of personal hygiene has grown through the times and a digital foot forward is an ideal approach considering women are significant drivers of digital. We plan to leverage our digital expertise to change the consumer journey in a more agile and compelling manner. The idea is to build a connect between the brand and the consumer that extends beyond their usage phase. The team is enthralled with the association and is confident about achieving milestones together.’’

 

 

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