Dulux unveils new TV campaign

01 Oct,2019

By A Correspondent


AkzoNobel, a leading global paints and coatings company and maker of Dulux Paints in India, released a new TVC campaign titled “Double Protection” to mark the launch of next generation Dulux Weathershield Powerflexx. The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx.


Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection. That means innovation really is at the heart of everything that we do. We have introduced the next-generation Dulux Weathershield Powerflexx that offers 2X better protection – a superior product performance for home exteriors. The new TVC highlights the functional benefits of this technologically advanced exterior wall paints that has been especially designed to protect India’s homes from its unique and extreme climatic conditions.”


Added Titus Upputuru, National Creative Director, Dentsu One: “Weathershield Powerflexx exterior paint of Dulux is doubly qualified to protect the exterior walls against fungus and cracks. We just wanted to juxtapose these credentials against those of an owner of the house. People usually pride themselves on the number of degrees and diplomas that they hold. The TVC punctures the pride by pointing to the condition of the walls. A house should match up to its owner’s credentials – that’s the message we wanted to bring through this quirky execution starring Boman Irani.”



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