Dentsu Impact bags digital mandate for HT’s radio biz

24 Oct,2019

By A Correspondent


Dentsu Impact, the creative agency from Dentsu Aegis Network, has added the mandate to its recently established Social Media Division, Dentsu Impact Digital.


The agency has been awarded the digital mandate for all three radio businesses of the HT Media Group –  Fever FM, Radio Nasha and Radio One. Dentsu Impact also handles the creative duties for Hindustan Times and Hindustan Hindi – the two leading dailies from the HT Media group.


Rajan Bhalla

Speaking on the development, Rajan Bhalla, Chief Marketing Officer, HT Media said: “We have been associated with Dentsu Impact for a long time and have immense trust in the capabilities of the team. The agency’s forward-thinking approach in embracing the evolving market today, and the intent of giving us synergised solutions for digital and offline is something that helped us come to this decision. We hope to see some great work being rolled out soon.”


Amit Wadhwa

Added Amit Wadhwa, President, Dentsu Impact: “At Dentsu Impact, we have a clear vision of becoming a truly digitally enabled agency, and that was the thinking behind setting up our social media division. It is extremely encouraging to see clients embrace our vision and see the kind of value we bring in.  Our relationship with HT Media is an old one and one that we really cherish, and we are thankful to them for placing their trust in us once again.”



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