Das ka Dum with Dr Bhaskar Das: Why is it that there are no true blue creatives among the officebearers of Ad Club or the IAA or even the AAAI?

17 Oct,2019

The Q&As as part of Das ka Dum with Dr Bhaskar Das are a lot more than just fun and repartees. Like the question we have today, and BD’s response to it. Read on…

 

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Q. Why is it that there are no true blue creatives among the officebearers of Ad Club or the IAA or even the AAAI?

 

A. It’s not be design for sure. It’s a fact that most of the officebearers are from agencies, media houses and are marketers. All of them are creative in their areas. It’s not that in the past mancoms, there was no creative person. In fact they were very much there. And  through our various Industry award events, they play a seminal role in shaping and judging the awards. What is important is the presence of their wisdom in AdClub’s abiding principles.

 

So far as physical presence is concerned, you must note that there is a lot of work happen at the backend which border on management and execution. All the officebearers do the same pro bono and beyond the call of their core job. I can imagine the life of a creative person is more cognitive and routine works create pressure on their calibration and expression of the same. It’s not that they are not interested, but AdClub over the years has been sensitive to their operating imperatives and mine their wisdom more than a symbolic presence. Incidentally this is my personal view and should not be taken as an official version. For that, the current President of AdClub is the best person to answer.

 

Q. And what about IAA and AAAI?

 

A. I am not competent enough to comment on other august bodies. But I have noticed human beings generally suffer from a syndrome called availability heuristics where they arrive at a conclusion and look for facts to support it. I am sure the aforementioned bodies have similar process like my thinking or more evolved imperatives to act in the way they operate.

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