Das ka Dum with Dr Bhaskar Das: Everyone says print is dead or is dying. What is your forecast for the Indian print media?

03 Oct,2019

Bhaskar DasAfter a break for Gandhi Jayanti, Das ka Dum with Dr Bhaskar Das is back. Enrich yourself, and enjoy!

 Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

 

 

Q. Everyone says print is dead or is dying. What is your forecast for the Indian print media?

 

A. Your question has the germ of the answer: death is the beginning of life. No one dies. It’s only the form that migrates. I strongly feel that News on Paper won’t ever die. In fact no business dies. It’s the morbid attachment to form/formats and business model that stymies possible transmigration to a contemporary/ evolved/ market-friendly (read user-friendliness) state. Those who believe in survival of the fittest (as a business for sure) would never get afflicted by extinction. One needs to migrate from a fixed mindset to a growth mindset.

 

In the prevalent interconnected and interactive, anytime, anywhere world , where consumer activism is dominant,  a passive medium with active audience (that a print medium is) needs to transport itself to a different mindset to complement other formats of delivery. In an ecosystem economy, a platform-based fluid existence would be a good route to thriving existence.

Post a Comment 

Comments are closed.