ColorPlus captures hues of Durga Puja in new film

01 Oct,2019

By A Correspondent

 

ColorPlus has launched a new ad film highlighting its latest collection for Durga Puja.

Said Vivek Sandhwar, Director and Brand Head, ColorPlus: ‘’Durga Pujo is known for its vibe and vibrancy, and nothing better than colours to showcase the pulse of this grand festival. At ColorPlus, we want to build a connect with the audience by showcasing different elements of Pujo. Our film beautifully captures all the aspects by interfacing them with the variety of shades our products offer. So, for the launch of our festive collection, we’ve created a film that draws parallel between the festival and our colourful collection.”

 

Talking about the campaign Vivek Bhambhani, Group Creative Director, Grey Group India said: “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverages the varied colours of their products by connecting them to the colour of each icon. The narrative captures the essence of Pujo with a poetic voice over that evokes the emotions of every ritual and tradition.”

 

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