Bikaji introduces Amitabh Bachchan as brand ambassador

04 Oct,2019

By A Correspondent


Bikaji Foods has signed megastar Amitabh Bachchan as its brand ambassador. The actor will feature as the face of the brand in a multimedia campaign which has gone live from this month (October 2019).


Said Deepak Agarwal, CEO and Director, Bikaji Foods International: “We are delighted to welcome the entertainment industry’s most revered personality, Amitabh Bachchan aka Amitji as we fondly call him. He has a massive fan following across geographies and has an identity beyond the films, ads that he does. His mass appeal and larger-than-life image will help expand Bikaji’s boundaries. Bikaji is a favourite among Indian snack lovers and we hope to enhance the brand appeal to young people across geographies and boost distributors’ confidence.”


Added Sagar Parikh, Managing Partner, 3 Brothers & Fils: ‘‘The campaign encourages the youth to enjoy ethnic snacking. Amitji is loved by the masses and the classes, so he’s the best choice to deliver the message in a fun and entertaining way.”



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