Axis My India scores again with India Today exit poll

25 Oct,2019

By A Correspondent


In May this year, after the Lok Sabha results came in, ace pollster Pradeep Gupta cried. Yesterday, he was visibly moved, his eyes having welled up in the presence of Rajdeep Sardesai and Rahul Kanwal and the studio guests.


The Axis My India Chairman and Managing Director and his team had predicted it right yet again with the Maharashtra and Haryana polls. While other media outlets may have got it wrong, the India Today-Axis My India exit poll delivered the most accurate picture of around 11 crore voters in the two states.


Said Kalli Purie, Vice Chairperson, India Today Group: “I think getting the exit poll right again, especially against popular belief, separates news channels from propaganda channels. It’s our approach on ground reporting and non-alignment that we were able to read data with a level of understanding. And doing it in Haryana elections, where the margin on so many seats was so slim, is a validation of the scientific and thorough approach of Axis.”


Added Gupta, crediting the accuracy to team work and scientific monitoring of voter behaviour. “We follow international best practices. Our methodology is highly refined that helps us eliminate margins of error. Our sampling is the most demographically representative in any given election. We closely, and continuously, monitor voter mood and intent.” On air, Gupta thanked the India Today group for standing by his predictions.


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