ASCI acts upon multiple ad complaints for July 2019

23 Oct,2019

By A Correspondent


The Advertising Standards Council of India (ASCI) has reported investigating complaints against 489 advertisements in July 2019,, of which 151 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI evaluated 338 advertisements, of which complaints against 299 advertisements were upheld. Of these 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector,  nine to personal care,  four to the food & beverages sector, and 26 were from the ‘others’ category.


Over 200 advertisements belonged to the education sector with advertisers making unsubstantiated claims such as being No. 1, holding awards or providing ‘100% placement’ misleading students and parents. Few educational institutes were observed to downplay their status of being a “Deemed to be University” and presenting it in a misleading manner by overly emphasising the word “University”.


Said Rohit Gupta, Chairman, ASCI: “We have seen an increasing trend by advertisers to use reference of “Awards and rankings” to make superiority or leadership claims in their advertisements. These claims may mislead the consumer by communicating that the advertised institute, product or service is recognised, esteemed or evaluated by experts or a large body of experts, whereas this may not be the case. There are also dubious cases where such awards are self-sponsored. Effective November 1, 2019, ASCI is rolling out ‘Guidelines for Usage of Awards/Rankings in Advertisements’. This would ensure that the awards and rankings claimed are authentic and credible.”



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