APAC Effie Awards appoints David Porter as chairman

23 Oct,2019

By A Correspondent

 

David Porter

The Asia Pacific Effie Awards has announced David Porter, Vice President of Global Media at Unilever AAR (markets outside Europe and the Americas), as the Chairman for the 2020 edition of the Awards.

 

Porter possesses more than 40 years of industry experience in both agency and in-house capacities. Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a seven-year stay in Asia Pacific with Mindshare where he managed the agency’s multimarket relationship with Unilever.

 

On his appointment, Porter said: “I feel deeply honoured to be the first brand marketer to chair this competition. The Effies are all about celebrating great results. Many brands have learned that purpose, insights and great creativity are the key ingredients of the secret sauce that creates effective campaigns, so I’m looking forward to seeing some amazing work from APAC when we get to judge the entries in March.”

 

Commenting on Porter’s appointment, Chua Bee Hong, Managing Director of Effie Asia Pacific added: “This is the first time the APAC Effie Awards will be led by a client-side marketing professional.  David is a true advocate for marketing effectiveness and has been a juror for various Effie programmes globally.  We look forward to working with him to raise the bar and celebrate great ideas that work and inspire us.”

 

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