Abhishek Dutta appointed Network Head for Cartoon Network & Pogo in South Asia

15 Oct,2019

By A Correspondent

 

Abhishek Dutta has been named Senior Director and Network Head -Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.

 

Said Siddharth Jain, Managing Director of WarnerMedia Entertainment Networks in South Asia: “Abhishek brings with him a strong kids industry experience and I am confident that he will raise the bar of the kids’ portfolio and capitalise on the opportunities that lie ahead of us. I welcome Abhishek to the WarnerMedia family.”

 

Dutt will also be working closely with and under the direction of Leslie Lee, VP of Kids Content, WarnerMedia Entertainment Networks APAC.

 

Said Dutta: “The kids TV category has become more exciting than ever before. With my new role at the helm of Cartoon Network and POGO in South Asia, I am looking forward to driving the current business through its next phase of growth. This set of brands are not only first movers, but also the most established kids brands in the country.”

 

His career includes stints at ALT Balaji, Discovery Networks India and, most recently, was Senior Kids Programming Director at Viacom18, a company he joined in 2016.

 

 

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