121XP bags multiple new biz wins

09 Oct,2019

By A Correspondent


121 Experiences (121XP), recently completed its third year of operations and announced new client wins including mandates from Amazon Easy, Bombay Dyeing, and Tata Chemicals. Launched in 2016 by activation and experiential practitioners Alvin D’Souza and Aniket Sharma, 121XP has expanded its team to 40 comprising of marquee talent from marketing, digital and strategy verticals.


Commenting on the third anniversary,  D’Souza said: “The first three years have been quite a ride for us. From winning clients to executing award-winning campaigns to building a growth-ready organization – each day has helped us to learn and lead. I would like to thank all our clients for entrusting us with their mandates and being a part of this journey. I would also like to thank every team member for the dedication and spirit that has brought us collectively, to the challenger position in a highly cluttered industry.”


Added Sharma: “As an experiential marketing agency, we believe that having a strong understanding of the end consumer, their preferences and the USPs of the brands in the right context are essential to capture attention and extract decisions. We are agnostic to the platforms – be it offline or online and more focused on the objective. This is what puts us out-of-the-line in an otherwise straightjacketed industry.”



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