Zero gravity unveils latest ad film for Cornado

10 Sep,2019

By A Correspondent

 

Ahmedabad-based Grainspan Foods has launched a corn snack called, well, Cornado and launched a campaign by Zero Gravity Communications to promote it.

 

The brand has adopted ‘Dare to Resist’ as its core positioning and is targeted towards millennials.    Said Khushboo Solanki Sharma, Founder of Zero Gravity Communications: “It is always a challenge when you are launching a product; you have to be mindful of so many different factors that will impact the business. As they say the first impression is the last impression. Mindful of our young target audience, they like the adrenaline rush, challenges and are very spontaneous. We tried to depict such characteristics that blend perfectly with our brand,”

 

 

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