‘We believe you can’, says Nicotex in latest ad campaign

13 Sep,2019

By A Correspondent


Nicotex has unveiled its latest campaign ‘We believe you can’.


Said Shivam Puri, Chief Executive Officer, Cipla Health: “At Cipla Health, we pride ourselves with bringing a portfolio of products to market, each of which makes a real difference to consumers. Tobacco consumption contributes to over 54% of non-communicable disease related death today. Nicotex, our smoking cessation product has been improving the lives of people by helping them quit smoking for more than 11 years. Based on the proven principle of Nicotine Replacement Therapy, the product is available in three different formats, gums, patches and lozenges. It was built on the vision of making India smoking-free and today is proud to be the country’s No. 1 doctor prescribed brand. Our new campaign is an attempt to reassure people that the struggle and faltering attempts are understandable and part of a journey that eventually culminates in success. With this, we want to strike an emotional chord and reassure individuals that Nicotex is there to hand-hold them through the whole process of quitting cigarettes.”



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