Wakefit urges Indians to sleep better in latest ad

16 Sep,2019

By A Correspondent


Wakefit.co has unveiled its new brand campaign, #KnowMoreSleepBetter. With India being deemed the second most sleep-deprived country by a global study and internal studies by Wakefit.co revealing that one in five Indians believe they have insomnia, sleep-related disorders have become a pertinent lifestyle ailment.


Speaking on the launch of the new campaign, Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co, said: “The sleep industry in India is pegged at INR10,000 crore (growing to INR14,000 crore by 2021), yet there is little innovation in this space. We have witnessed disruption in the nutrition and exercise segments of wellness but sleep has so far been ignored due to the lack of visually appealing representation in the space. The idea of the campaign was to create a world around sleep that is inhabited by cool and likeable characters who are eager to unravel the mysteries of sleep and present it in a simple and digestible form  The campaign strongly aligns with our brand ethos of making great quality sleep accessible to people across India.”


Added Vineet Gupta, Founding Partner, Spring Marketing Capital on collaborating with Wakefit as its brand partners, for this and future campaigns: “Sleep is one of the most important factors impacting a person’s health, productivity and success. However in today’s world, sleep is often de-prioritised, taken for granted and riddled with misconceptions. Wakefit was founded as a sleep solutions company and aims to bring sleep back into the consciousness and conversation of Indian consumers. We are thrilled to partner Wakefit in their journey of building a brand that is meaningful, fun and differentiated.”


Added Anand Chakravarthy, Managing Director, Essence, Wakefit’s integrated media agency: “Wakefit is a truly innovative brand that is disrupting the space of sleep solutions with its unique technology, service delivery and product offerings. This product segment will never be the same again, with consumers being the ultimate winners. We are truly excited to partner with the team at Wakefit and bring our media, data and measurement capabilities to help build the brand and drive business.”



Post a Comment 

Comments are closed.

Today's Top Stories