Uber India drives up safety awareness in new campaign

25 Sep,2019

By A Correspondent

 

To raise awareness of its safety processes as well as technology-enabled safety features, Uber has launched a two-month long ‘Safety Never Stops’ campaign in five languages across India.

 

Commenting on the launch of the campaign, Pavan Vaish, Head of Central Operations, Uber India and South Asia said: “At Uber, your safety is paramount to us. To strengthen our commitment to the safety of our customers, awareness of our various safety features is the key. That is why we have introduced the Safety Never Stops campaign to educate our users about features that will help us make the platform safer.”

 

Added Sonal Dabral, Chief Creative Officer, Ogilvy APAC: “Like always it has been a pleasure to partner with Uber for one more important campaign – “Safety Never Stops”. It’s a serious message so the campaign was conceptualised using the metaphor of an airline safety briefing. Also because the number of pioneering and innovative safety features Uber has launched for rider safety could rival the safety features of any airline. We hope it acts as a friendly reminder to consumers of the existence of these features so that if they ever need to use them, they have no doubt.”

 

 

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