Tupperware ups outreach via new campaign

06 Sep,2019

By A Correspondent

 

Tupperware has launched its latest brand campaign ‘More Time Living’ in India. The brand is set to launch over 30 exclusive brand stores across the nation within this year, and recently announced its official entry into e-tail space with partners like Amazon and Flipkart.

 

Sharing his views on the campaign launch, Deepak Chhabra, Managing Director, Tupperware India, said: “Given the rapidly changing social dynamics around us, it is important to create an honest brand narrative rooted in a believable product philosophy. ‘More Time Living’, is inspired from the magical nature of our products and how they not only save time, but fill each moment with delight. I believe that the TVC will help us build an even stronger brand connect and resonate well with our target audience.”

 

 

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