Tata Coffee elevates campaign against sexual harassment at workplace

30 Sep,2019

By A Correspondent


International Coffee Day is celebrated every year on October 1. Tata Coffee has focussed this year on alleviating some of the social ills that beset coffee plantation workers. A major focus area has been the prevention of sexual harassment of women at the workplace.


The company has brought on board Be.artsy, a social awareness enterprise, to focus the employees in the corporate office and at the plantations on prevention of sexual harassment, and to explain the avenues for redressal in a simple and practical fashion.


Said Tata Coffee’s CHRO Priyanka Gidwani: “The collaboration has been highly engaging and impactful for us at Tata Coffee at the corporate office. Our employees have received the interventions well and have now opened up much more. It has helped us build transparency and encouraged our employees to speak their point of view on various topics. We have also just completed batches for our blue collar workers in the estates in local language and the awareness has received extremely positive feedback. We have used this opportunity to refresh and inform them of our reporting channels including providing my contact details for reporting concerns. The partnership with Be.artsy is truly valued by us.”



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