Taproot Dentsu creates launch campaign for Shaze’s Hosting Collection

11 Sep,2019

By A Correspondent


Luxury retailer Shaze has partnered with Taproot Dentsu to launch its hosting collection of barware and brew-ware with its latest campaign.


Along with the collection, the campaign will also be the first exposure to the brand’s new proposition ‘Shine by Design’. Conceptualized by Taproot Dentsu Mumbai, the campaign is live across films, outdoor, in-store branding, influencer outreach and more.


Commenting on the association and campaign, Samrat Zaveri, MD, Shaze Luxury Retail said: “Our hosting range is the result of months of loving craftsmanship. After putting in a lot of efforts into its intricate designing, we were absolutely sure that we had a winning collection. Taproot Dentsu has created an advertising campaign that is worthy of this collection and we are very happy to have them as our communication partner. We have big plans for Shaze, so watch this space as there’s lots more to follow.


Added Santosh Padhi, CCO and Co-founder, Taproot Dentsu: “The lovely hosting collection has been designed by some of the world’s best designers. It was important for us to be true to the range and weave stories around the hosting collection, at the same time celebrate the host by a new-age inspiring narrative, ‘Shine by Design’ is a true insight that seamlessly bridged the host and collection.”



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