Royal Enfield stirs nostalgia with its latest campaign for Bullet 350

12 Sep,2019

By A Correspondent

 

Royal Enfield has launched its latest brand campaign that showcases six new colours of the motorcycle brand, Bullet 350. The campaign films, comprising three different stories celebrate the values that have come to represent the motorcycle brand in India and its patrons.

 

Notes a communique: “The films were developed by the in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications Pvt. Ltd. Aloke Shetty has directed the three films. The digital campaign was conceptualised by the in-house digital strategy team.”

 

The campaign in running in print, digital, cinema and on television mediums in select markets namely – Uttar Pradesh, Punjab and Kerala to drive awareness to our prospective customers.

 

 

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