Rohit Gupta elected Chairman of ASCI

20 Sep,2019

By A Correspondent

 

Rohit Gupta, President, Sony Pictures Networks was unanimously elected the Chairman of the Board of Governors of the Advertising Standards Counciil of India (ASCI) at the Board meeting following the 33rd Annual General Meeting of ASCI. Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected the Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands was re-appointed Honorary Treasurer.

 

Recalling his year at ASCI, the outgoing Chairman D Shivakumar, said: “ASCI is a voluntary job and a board led organisation. When I set out last year as the Chairman I had three objectives laid out. The first was to increase our membership base, the second to go digital and third to create awareness among consumers. Now thanks to the MIB directive our awareness has increased immensely, our WhatsApp number has seen a 3X increase in daily messages. We have increased our member base by 10%, our new members representing e-commerce, food & beverage, automotive sectors joining ASCI. ASCIs digital marketing campaigns would further boost awareness as well as compliance. I wish Rohit and the board the best for the year ahead.

 

Added Gupta: “I am honoured to accept this role and look forward to the year ahead. With the inclusion of the internet into our everyday life and the constant evolution in the digital space, I feel that synchronizing ASCIs efforts in the Digital space will be our key focus for the year. The Council has covered a lot of ground in addressing the need for self-regulation in the digital medium and work is progressing rapidly to address that need. Additionally, we will continue our efforts to strengthen relationships with stakeholders in the year ahead.

 

 

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