Payback partners Yuvraj Singh to launch latest ad campaign

25 Sep,2019

By A Correspondent

 

Payback India has launched its latest consumer campaign – ‘#Payback Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming points at over 100+ brands via a new mobile app.

 

Speaking on the campaign, Ramakant Khandelwal, CMO, Payback said: “Our positioning statement ‘Payback Chalao’ resonates well with our members. Our brand ambassador Yuvraj Singh is well known for effortless stroke play to score the maximum. Hence our core messaging reads ‘Score big like Yuvraj every time. It’s Payback time. We also have a messaging in Hinglish which reads ‘Ab rewards kamana hai, baayein haath ka khel! Yuvraj ki tarah har baar kuch zyaada pao, Payback Chalao. A global icon like Yuvraj Singh – who embodies traits like winning, trust, reliability and has a cool and trendy persona, will get us a broader recognition and complement our brand positioning and future plans. We are thrilled with the collaboration and look forward to creating more engaging experiences for our members.”

 

 

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