Open Strategy maxes at Kyoorius Design Awards…

23 Sep,2019


By A Correspondent


As the fourteenth edition of Kyoorius Designyatra drew to a close, the fraternity gathered to applaud and recognise the best design work of the year.


Over 20 Blue Elephants were awarded this year for outstanding and innovative work in design and visual communication. Apart from these, Kyoorius also awarded upcoming creative stars with the Kyoorius Young Blood Awards that showcase and encourage young professionals to ideate and innovate in creative and design fields.


At the Kyoorius Design Awards, Open Strategy & Design won four Blue Elephants for work spanning 14 disciplines. Ananya Khaitan and Ogilvy won three Blue Elephants each, while several designers, studios, agencies and companies took home Blue Elephants including Ather Energy, Itu Chaudhuri Design, Studio Lotus, Kahani, Cracker & Rush, Famous Innovations, Shaze Luxury Retail, Jaipur Rugs, and more.


The Blue Elephant is awarded to work that fulfills all the three judging criteria for the Kyoorius Awards, namely: – an original and inspiring idea – well-executed – relevant to its context Kyoorius received over 400 entries for Kyoorius Design Awards, out of which 69 were InBook winners. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.


Accoridng to a communique, the jury decided not to award any Black Elephant, or Best Of Show this year.


Meanwhile, Four Red Elephants were awarded to young professionals for work that was an answer to real briefs. These briefs were provided by Dailyhunt, who tasked the Young Bloods to create a new identity for the brand; YONO by SBI, who tasked the Young Bloods to create marketing communication that helps change the perception of the BFSI app; Nestaway and Lopez Design, who tasked the Young Bloods with a game design challenge that would help their ‘Nestie’ community bond; and Hindustan Unilever’s Fair & Lovely, that asked the Young Bloods to help put plastic back in its place.


The Red Elephant winners receive a trip to the 2020 London Design Festival. All the winners and the in-book nominees also get an opportunity to have their work published in the Kyoorius Awards Annual. The Kyoorius Young Blood Awards received over 400 entries this year, with 26 entries winning an In-Book nomination across the five briefs. These entries will be featured in the Kyoorius Awards Annual. The Kyoorius Design Awards and the Kyoorius Young Blood Awards aim to honour good design, designers and design oriented companies in India. The Kyoorius Design Awards are brought to you in association with The One Club of Creativity, organisers of the ADC Awards, with a common aim – to create a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.


Meanwhile, at the Kyoorius Designyatra, the event was kicked off architect and Founding Partner of Space & X, Nikoline Dyrup Carlsen who introduced the delegates at #KDY to concepts and ideas such as “Dumbfidance” and “Disruplomacy”. The highlight of the day were sessions by the legendary David Carson and American illustrator and muralist Timothy Goodman. Carson closed the first day of with a retrospective of his impressive career. Carson’s boundary-breaking typography in the 1990s, in Ray Gun magazine and other pop-cult books, broke the traditional sensibilities of what type on print demanded from a reader, and left the 1,050+ delegates inspired with his journey. Goodman’s session left the audience spellbound as he narrated his journey and perspectives. Interactive designer Kelli Anderson explored how design can harness invisible forces in the world. Kelli wowed the delegates with several examples of contrarian thought. The first day of Kyoorius Designyatra 2019 also saw Indian designer Ayaz Basrai, who took the delegates through the various works and ideas from his design studio, The Busride.


Then there was filmmaker Anna Ginsburg’s session on celebrating individual beauty and sexuality, iconic and influential graphic designer Paul Sahre’s talk about his career, and his design process, on Day 2. Sustainability was a key theme in KDY2019 though talks by award-winning inventory and solar designer Marjan van Aubel, artist and designer Ada Sokol, Indian furniture designer Aakriti Kumar (Differniture) and more. Talks on design craft by illustrator James Jirat Patradoon, graphic artist, print maker and designer Anthony Burrill, and designer, technologist and innovator Orlando Mathias gave delegates insights and inspiration to help improve their skills and sensibilities.


Young stalwarts such as the 18-year-old tech innovator Madhav Lavakare and 24-year-old typographer and graphic designer Stefan Hürlemann presenting their contrarian work.


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