Nirvik Singh is Global COO, Grey Group (scooped by MxM on Jan 30)

10 Sep,2019

By A Correspondent


Nirvik Singh

Nirvik Singh

We told you so. On January 30, 2019, MxMIndia scooped the news that Nirvik Singh was to be Global COO. We had heard then the news was to be revealed in a few weeks (Do see:

). Add a few dozen weeks, and Michael Houston, Worldwide CEO of Grey group, has announced the appointment of Singh as Chief Operating Officer (COO) of Grey Group, a new global position.


A thirty-year veteran of Grey Group and having started his career in Grey India, Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.


As COO, Singh will lead the development of Grey’s borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency’s best-in-class offering and build its future-facing digital, social, shopper marketing and design practices, notes a communique.


Said Houston: “For three decades, Nirvik has been a prime mover in Grey’s growth and development in Asia, and most recently, in the Middle East and Africa.  I know he will bring the same single-minded dedication and achievement to his expanded responsibilities.  He will work closely with me to broaden our reach and resources for the future.”


Added Singh: “I am looking forward to implementing Grey’s global strategic plans and working with diverse talents and teams from across the different regions.  We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity.  There are ample opportunities to leverage the agency’s centers of excellence and promote collaboration across all our offices.  We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey.”

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