MMA India announces Smarties India 2019 shortlist

10 Sep,2019

By A Correspondent


Mobile Marketing Association (MMA) has announced the shortlist of entries to the 2019 Smarties Awards in India. The winners will be announced on September 27 in Mumbai.


As many as 99 entries have been shortlisted from across industries from the entries submitted. Those shortlisted for this year’s Awards include brands like Pepsico, MTV, Tata Chemicals, Google, Vodafone Idea, HDFC Life, Amazon Prime Video, Tanishq, LG, amongst other leading national and international brands. The leading agencies that worked in collaboration with these brands are Mindshare India, Performics India, Madison Media, Essence Global, Interactive Avenues, etc.


A total of 13 senior level brand marketers made up the jury, namely, Ravi Santhanam of HDFC Bank, Pawan Sarda of Future Group, Abhishek Desai of P&G, Amit Sethiya of Syska Group, Asha Kharga of Axis Bank, Deepali Naair of IBM India & South Asia, Gauravjeet Singh of Unilever, Jayraj Jadhav of TATA AIG, Neel Pandya of L’Oreal, Nipun Marya of Vivo, Punitha Arumugam of Hotstar, Ravi Desai of Amazon, Rohit Dadwal of MMA and Sandeep Ranade of Kantar.


Said Ravi Santhanam, Chief Marketing Officer, HDFC Bank, who is also this year’s Jury Chair: “Consumer attention has almost entirely shifted to mobile platforms, pushing marketers from all industries to enter this space in order to reach the desired audience. We were truly impressed to see the variety of work showcased by marketers and agencies whose campaigns push the bar on creativity higher every year.”



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