Mediacom bags GOQii’s India Health Quiz digital mandate

24 Sep,2019

By A Correspondent


Following a competitive multi-agency pitch, MediaCom has been awarded the digital media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with information on health. GOQii, is tech-enabled smart preventive healthcare company promoted by entrepreneur Vishal Gondal.


Joining hands with GOQii, MediaCom will be responsible for digital media strategy, planning, buying and implementation across digital media as per GOQii’s requirements for IHQ.


Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, said: “In this health and fitness conscious era, GOQii’s products are hitting the right chord by providing preventive health and wellness ecosystem to a wider audience. We are excited to work on the new educative initiative India Health Quiz with GOQii and help them grow in the market and reach out to the masses easily.”


“When we were ideating about the India Health Quiz, we were looking to partner with someone who has the capability across Digital channels and can deliver on our objectives. Mediacom presented to us their bouquet of services & we embarked on this journey to educate Indians about the smaller nuances of health via a quizzing template,” added Krishna Kumar, CCO, GOQii Technologies. The account will be managed and supervised by the MediaCom Mumbai office.



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