Madison Media bags Racetrack mandate

10 Sep,2019

By  A Correspondent


Madison Media has announced its appointment as the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bengaluru office – Madison Media Omega. The agency has won the entire media mandate including outdoor and digital media.


Said Subrat Parida, CEO, Futemind Technologies: “As an organisation which works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the metros and Tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”


Added Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “We are delighted to partner and are looking forward to working with them to build this brand in the B2B2C space in India.”



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