‘It can’t get more Italian’ says Del Monte in new ad

18 Sep,2019

By A Campaign


Del Monte has launched a new communication campaign focused on its range of gourmet Italian offerings with the tagline ‘Can’t get more Italian’.


Said Yogesh Bellani, Chief Executive Officer, Del Monte: “We aim to showcase the unique flavours of our wide range of authentic Italian products with this campaign. We, as a brand, intend to start a conversation with our consumers about our products through this campaign.”


Added Nikhil George, Creative Director, Orchard India: “Del Monte’s Italian range has a strong authentic product story that made creating the marketing communication a delight. We’ve seen the source story before but the challenge was to give that a fresh spin. The tonality held the key. We kept it fun and quirky, in line with the tastes of the young families the brand was talking to. At a time when young Indians are constantly experimenting with food, I’m sure this authentic option is something they’ll love.”



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