Indian Oil hopes to inspire the nation with its Unsung Heroes campaign

13 Sep,2019

By A Correspondent

 

Indian Oil’s latest Unsung Heroes features stories of countless nameless and faceless heroes who have impacted the lives of others around them.

 

Said Subodh Dakwale, Executive Director (CC & Branding), Indian Oil Corporation Limited: “Indian Oil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline ‘Pehle Indian Phir Oil’. Passion and care are amongst the core pillars of Indian Oil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”

 

Talking about the campaign, Vivek Bhambhani, Group Creative Director, Grey Group India said: “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”

 

 

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