IAMAI conclave highlights smartphone trends in India

16 Sep,2019

By A Correspondent

 

The Internet and Mobile Association of India (IAMAI) conducted the fifteenth edition of its Marketing Conclave last week. The theme of the event was ‘Age of MadTech’ and the discussions were centered around ‘Future of Marketing.’

 

Delivering the keynote address Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in rural India are growing at the rate of 35 per cent and Indians at large are expected to consume 18GB data per day by 2024.

 

Manish Maheshwari – Managing Director, India Operations – Twitter | Panel Discussion

 

Speakers at the conference were of the view that digital was the way forward for brands to achieve the highest RoI, and also to build trust and enagage with the consumers. The speakers opined that this being the age of millennials, digital would play a critical role to capture and engage with that generation. This would also pose exciting challenges for brands to capture their imagination.

 

Commenting on the success of the conclave, Gaurav Chopra, Vice President, IAMAI said: “The conference is a great platform for aspiring marketers from various industries to discover the Age of MADTech. Experts from the marketing and advertising fraternity shared wonderful stories of how many brands have transformed/evolved with time using the right mix of marketing, advertising and technology. IAMAI strives to work with industry to push the envelope further for the betterment of the industry.”

 

 

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