HDFC Life’s new ad campaign showcases inspirational stories

06 Sep,2019

By A Correspondent

 

HDFC Life has launched a new ad film ‘Bounce back to Life’ that features real-life survivor stories to showcase the need for term insurance to financially protect ones family and loved ones when faced with unforeseen circumstances.

 

Speaking on the thought behind the campaign, Pankaj Gupta, Senior Executive Vice President (Sales) and Chief Marketing Officer, Pankaj Gupta: “I am happy to share that our latest ad film addresses the need for protection and brings out one of the strongest essence of life – Hope. We at HDFC Life, believe that real-life stories relate and connect to every human and helps driving a sense of urgency to evaluate financial decisions that can secure our future and enable a life of Pride.”

 

Speaking about the campaign, Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia added: “This campaign brings very touching; powerful, human stories told with an impactful narrative, that I am sure will strike a chord with the audience. More so because although these individuals have lived through a tragedy, our chronicle focuses on the positive way they have survived their individual ordeals and come out of it stronger and more optimistic. After all life needs hope, faith and love. This is a beautiful ‘HumanKind’ story.”

 

 

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