HDFC Life observes September as ‘Life Insurance Month’

11 Sep,2019

By A Correspondent


HDFC Life Insurance is observing September as Life Insurance Month with the launch of ‘Start the Talk’. The initiative will use a personalized approach to dispel the myths and focus on the importance and role of insurance in fulfilling ones’ financial goals.


Pankaj Gupta

Said Pankaj Gupta, Senior EVP (Sales) and Chief Marketing Officer, HDFC Life: “As a company, we focus on three facets of Life Insurance – Mortality, Morbidity and Longevity. Each of these needs is real and needs careful and timely consideration. Life insurance is a critical product for every individual with responsibilities as it not only secures one’s family in case of an eventuality but also is a means of disciplined financial planning for the long-term. Through ‘Start the Talk’; we want to start conversations that bring out the importance of the category. The campaign urges employees to talk to their customers and urges customers to discuss the importance of insurance with their family members.”


Aided by a month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars, on-ground experiential activations, senior leadership talks, Knowledge Hour and campaign film to drive category and product awareness amongst influencers.



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