Happy Mcgarrybowen appoints Mahendra Bhagat as NCD

03 Sep,2019

By A Correspondent


Mahendra Bhagat

Dentsu Aegis Network agency Happy mcgarrybowen has strengthened its creative team with the appointment of Mahendra Bhagat as National Creative Director.


With over 20 years of experience in the industry, Bhagat has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB for brands like Titan, Britannia, Times of India, Godrej and Unilever.


Agnello Dias

Commenting on his appointment, Agnello Dias, Creative Chairman, Dentsu Aegis Network India said: “I have worked with Mahendra during my last stint at an agency, and always felt he had a calm, collected, creative mind without the tantrums that some creative people have. He is keen to understand the brand’s point of view and apply his undoubted creative skills to find a solution. He has a keen art and design eye as well. I’m sure Happy mcgarrybowen will forge a great partnership with him and their clients. I wish him all the best.”


Soumitra Karnik

Added Soumitra Karnik, Chief Creative Officer, Happy mcgarrybowen: “I am thrilled to have Mahendra in our team as we plan to take Happy mcgarrybowen to the next level. He is a rare creative talent who is on top of the game as far as craft is concerned, and who has managed to use the new media platforms really well. Above anything else, he is a lovely person to work with and I am quite certain that we couldn’t have found a better leader than him. Happy mcgarrybowen is now happier with him around.”


Speaking on his appointment, Bhagat said: “The future of advertising lies in marrying creativity with technology. Instead of relying on traditional mediums, Happy mcgarrybowen is constantly in an exploratory mode; finding a new age communication solutions. Being a relatively young agency, it is buzzing with new ideas and energy. I look forward to channelizing that energy in creating some path breaking work for our clients.”



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