Hansa Research launches Festive Monitor 2019

05 Sep,2019

By A Correspondent


Hansa Research has launched ‘Festive Monitor 2019’, a study to map the Indian consumer’s purchases around the festival season. The Festive Monitor will track consumer purchases across more than 15 product categories, including consumer durables, electronics, mobiles, jewellery, furniture and furnishing, consumables, apparel etc., over a five week period coinciding with the festival season. With a total sample size of over 14,000 respondents, this monitor will be spread over 16 towns with a population of over one lakh, covering decision-makers from SEC A and B in the age group 22 to 50.


Said V Sudarshan, Senior Vice President, Hansa Research: “The Festive Monitor will cover key trends in category choices and allocation of money by the festival shoppers. The study will throw light on preferences in shopping formats for various categories, a key input to guide marketing activity,”


Added Praveen Nijhara, CEO, Hansa Research: “Our 2018 report showed that Mobiles & Accessories, Electronics and Durables emerged as the most popular categories, with eight in ten consumers having shopped in one of these three categories. This year’s Monitor will cover aspects of Marketing activity like Promotions used & preferred during the festival, and Brands, Stores and Websites with the best traction.”



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