Gourmet Passport breaks stereotypes with ‘The Pursuit of Great Taste’ campaign

30 Sep,2019

By A Correspondent


Gourmet Passport has announced the launch of its integrated digital video campaign that focuses on bringing alive the idea of ‘The Pursuit of Great Taste’.


Sharing his thoughts on the digital campaign, Ankit Mehrotra, Co-founder & CEO, Dineout said: “With Gourmet Passport on board, we wish to expand our reach to include gourmet lovers who are always on the lookout for their next gastronomical adventure. The ad films are an attempt at building a connection with our audiences and to leave them with a chuckle while we call for gourmet connoisseurs to unite with in their pursuit of great taste! ”


Conceptualised by Daiko FHO, the campaign aims to establish the essence of Gourmet Passport amongst consumers who are looking at elevating themselves to premium dining experiences. Said Rajesh Aggrawal, CEO – Daiko FHO: “In a market filled with players stuck in a ‘discounts & offers’ loop, Gourmet Passport stands apart with its unique experiential offering. The idea was to bring to life this philosophy by creating engaging stories using people with evolved tastes as protagonists. People from different walks of life who inspire everyone to join our Pursuit of Great Taste.”



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