Godrej Interio urges consumers to make space for life

10 Sep,2019

By A Correspondent

 

Godrej Interio has unveiled its latest ad film as part of its new campaign – make space for life. The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories and relations and reminds the vital role played by their furniture in bringing a home alive.

 

Commenting on the campaign, Anil S Mathur, Chief Operating Officer, Godrej Interio said: “Millennials and the Gen Z today are losing out significantly on creating strong family ties or spending quality time with friends due to pressures of demanding professional lives. The new TVC campaign reminds us in spite of the rigmaroles of varying pressures of life we should make space for passion, family and friends at our home. The TVC takes us through the lives of an Indian family highlighting the myriad roles played by home furniture through the day to create warm, beautiful moments among people.”

 

Added Ayan Chakraborty, Executive Vice President & General Manager, Contract Advertising: “The key task was to redefine Godrej Interio from being just a furniture brand to a designer of spaces. We seldom reflect on the role of furniture in our life. They are witness to a lot of emotional moments in the family. This campaign is a testimony to those moments”

 

 

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