Gameskraft awards media duties to DCMN India

13 Sep,2019

By A Correspondent

 

Online gaming company Gameskraft has appointed DCMN India to handle the media duties for its flagship product Rummyculture.

 

Bindu Balakrishna

DCMN India bagged the business following a multi-agency pitch and the account will be serviced from its Gurugram office. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics. The account will be led by Bindu Balakrishnan, Country Head, DCMN India.

 

 

Speaking on the association, Prithvi Singh, Founder & CTO, Gameskraft, said: “We began our journey with Rummyculture in late 2017, and it has emerged as one of India’s most played rummy games within a short period of time. With over one million registered users on its website and Android/iOS applications, Rummyculture has certainly struck a chord with gaming enthusiasts across the country. The launch of our first TVC at this exciting time is an effort to strengthen our position in the market. The TVC rightly reflects our brand persona of being a fun and engaging platform for Rummy enthusiasts. We are happy to be associated with DCMN India as our media partners. Their KPI-driven approach towards media planning was well in line with our marketing needs. They understood the requirements of the brand and executed a seamless campaign.”

 

 

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