Fortune brings tech & food together in ad film by Ogilvy South

04 Sep,2019

By A Correspondent


Ogilvy has unveiled its latest ad film for Fortune Oils that aims to appeal to younger audiences. The film is shot in three different languages to connect with key regional audiences.


Said Piyush Pandey, Chief Creative Officer Worldwide, Executive Chairman India, Ogilvy said: “Fortune has always saluted home cooking and makers of home food. It also tries to stay contemporary and the new ad tries to capture that spirit. I am very happy that it is going to be shared with a lot of people in this country.”


Added Angshu Mallick, Deputy CEO, Adani Wilmar Ltd. said: “Fortune Oil always stood by the philosophy that there is nothing like home cooked food. We found this concept fresh, engaging and it takes the brand ahead. This story puts the kitchen in the centre of the home and Fortune brand at the centre of the kitchen. We felt, in today’s time, that people will relate to this story where use of technology is very common.”


Added Tithi Ghosh, Managing Partner, Ogilvy South: “There is no joy greater than eating home cooked food – is a universal insight. For the brand to be in tune with changing lifestyle codes it is important to refresh the brand’s thematic communication with stories that borrow from these new cultural codes. Tonality of the communication continues to be charming and authentic. This time the campaign has been shot in three different languages for even greater authenticity.”



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