Dolby pushes iweight around smartphones via new ad

20 Sep,2019

By A Correspondent


Dolby’s latest proposition – ‘Mobile Pe Dolby Hain Kya?’ – is aimed at educating the smartphone owners about the Dolby technology on one’s mobile.


Commenting on the launch of the campaign, Ashim Mathur, Senior Regional Director Marketing – Emerging Markets, Dolby Laboratories, said: “At Dolby, our goal is to enable and deliver spectacular experiences that bring entertainment to life be it at cinemas, at home or on the go. With the ‘Mobile Pe Dolby Hai Kya! (Got Dolby on your Mobile?)’ campaign, is aimed at driving awareness about its technology on the mobile, that enables a spectacular experience, even on the go. The campaign also aims at educating the discerning audience that for a spectacular experience, one needs a Dolby enabled smartphone with Dolby enabled streaming service.”


Speaking about the concept behind the campaign, Shrikant Menon, Chief Executive Officer & Managing Partner, The Digital Street LLP added: “One of the things we are all exposed to is the incessant use of mobiles in India, wherever one maybe – on public transport, in restaurants, even while walking on sidewalks! People are so immersed into watching all forms of content, wherever and whenever they can. So, when we were asked about how best to tell the Dolby story for mobiles, this immersive attitude and desire to escape into entertainment was something we really wanted to tap into. With the scene set, using Mono and Chaubey seemed like the best way to continue Dolby’s journey of telling people how their entertainment experiences can be taken up a notch and made truly spectacular.”


Said Sumit Sabharwal, Founder and CEO, Mass Studios: “The idea was to give the film a clean, and contemporary urban look in a classical shooting style to accentuate critical moments of the narrative both visually and through the sound design, keeping with the mockumentary style of story-telling. Our endeavour has been to make sure this forth film in the series goes one step further in bringing out humour as well as Dolby messaging with the final film.”

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