Dentsu Webchutney wins Logitech’s mandate

27 Sep,2019

By A Correspondent

 

Dentsu Webchutney has bagged the digital creative and media duties for Logitech India. The agency won the account following a multi-agency pitch and will service it from its Gurugram office.

 

As part of the mandate, the agency will handle all digital communication solutions for Logitech brands, which includes the computer and peripherals business, Logitech G which offers gaming solutions and Ultimate Ears that has a range of wireless speaker solutions.

 

Ashit Chakravarty

Commenting on the win, Ashit Chakravarty, Vice President, Dentsu Webchutney said: “This is a big win for us, and we are excited on a mandate that lets us marry media and creativity. It is a privilege to be partnering a lighthouse brand like Logitech and we see a great opportunity to do some effective and high quality work that has a lasting impact on business.”

 

There is a changing landscape in the way consumers are buying into these categories. Nonlinear buying journeys are presenting new and exciting challenges to engage with consumers.

 

 

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