Dentsu One unveils campaign for Honda Amaze

04 Sep,2019

By A Correspondent

 

Honda Cars has unveiled its new ad campaign #IMadeItBig for the second generation #HondaAmaze. This campaign emphasizes Honda Amaze as the choice of aspiring young customers, drawing spotlight on the importance of family bond and values. The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well.

 

Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than One lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

 

Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

 

 

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