Das ka Dum with Dr Bhaskar Das: Would you say the Festive Season 2019 will be possibly the worst ever for media entities?

30 Sep,2019

It’s going viral. Each Q&A we hear is firing up the Whatsapp and mail circuit. People have been laughing, screaming out incorrigible reading a response… but there’s no denying that each question-and-answer is profound and funny. Presenting Das ka Dum with Dr Bhaskar Das. And do come back tomorrow for another round of questions and answers.

 Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

 

 

Q. We’ve asked you a lot question on the health of the media business. Would you say the Festive Season 2019 will be possibly the worst ever for media entities?

 

A. You are looking for deterministic answer (usual for a journalist) to a transient situation. There is nothing christened as best or worst times. It’s in our mind. It’s a cycle (one that  frequently happens these days due to VUCA headwinds). Human beings tend to behave bad in good times, so bad times follow good times and vice versa. The old adage  works: as you sow,  so you reap. So the current perception of worst times will also pass. In a VUCA world, one needs to detox more frequently. A bend is not an end.

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