Das ka Dum with Dr Bhaskar Das: With so many people losing jobs in the media, would you say it’s a safe place for people to take up as a career?

16 Sep,2019

There is only one word to describe the response to Das ka Dum by Dr Bhaskar Das: Huuuuge. There are of course many who say that the column was a no-brainer. Those who’ve had a chat with BD are familiar with his repartees and spiritual responses to down-to-earth issues and problems.


To those who’ve come in late, the link to the last column is: https://www.mxmindia.com/2019/09/das-ka-dum-todays-question-to-dr-bhaskar-das-are-you-really-spiritual-or-is-it-a-facade/. And the link to the one before that is in the last column.


The questions will be answered by Dr Bhaskar Das, the former big boss of the Times of India group and Zee Media and Dainik Bhaskar and now Republic TV. For those who’ve known him or have heard him, Dr Das belongs to the rare species of advertising sales professionals who has this unique combination of being a deeply spiritual being and a very persuasive salesperson. His unique turn of phrase can make you chuckle, but almost always sets you pondering. At MxMIndia, we enjoy our conversations with him. And for every googly we bowl at him, he hits back like no one has ever before.


Das ka Dum will feature Monday through Friday, except on our ‘no edition days’. Enjoy Day 3.


With so many people losing jobs in the media, would you say it’s a safe place for people to take up as a career?


VUCA  is the new normal. Media is no exception. Stability is the new death trap. And since worry is not a mode of preparation, one needs to upskill oneself continuously to remain ever-ready  for pivoting, both horizontally and vertically. Those who love instability, media is the space for them. It’s not for the faint-hearted.


Editor: As we mentioned on Friday, some of the words and phrases our dear and delightful BD uses could go over your head. So, purely in reader interest, we will link such words to the dictionary meaning. Like we’ve done in the case of ‘VUCA’ today. VUCA isn’t of course a tough word… it’s just an acronym for Volatility, Uncertainty, Complexity and Ambiguity.

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