Canon Cameras unveils ‘To Do Great’ theme in new ad

27 Sep,2019

By A Correspondent


Canon has launched a new campaign with the tagline, ‘Do Great with Canon’, to promote its range of EOS DSLRs. The campaign story revolves around a young protagonist on his quest to make great shots from the ordinary everyday moments.


On occasion of launch, C Sukumaran, Director, Image Communication Products and Consumer Systems Products Division said: “At Canon, it has always been our endeavour to empower consumers to excel in the art of photography. Through our ‘Do Great with Canon campaign’, we want consumers to explore the possibility of taking great images out of ordinary everyday moments with Canon DSLRs. The team at Dentsu One has conceptualized a great campaign to drive this message to our consumers.”


Speaking about the campaign, Auryndom Bose, Group Creative Director, Dentsu One added: “We live in an age of cool gadgets. And a DSLR that feels like anything less than that – won’t reach out to this new crop of photographers, who are beginning to find their feet and fame on Instagram. The idea that life around you could be pushed to greatness by simply looking at it through a DSLR became both the story and the strategy of the creative.”



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