Big Bang Awards to be hosted on September 20 in Bengaluru

12 Sep,2019

By A Correspondent

 

The Advertising Club, Bangalore’s ‘Big Bang Awards 2019 for Excellence in Creative & Content’, have received entries from 73 agencies and 7 clients, spread over 13 cities in India. The Advertising Club has roped in over 20 prominent advertising professionals to judge the entries. The Awards will be held on  September 20 at The ITC Gardenia Hotel in Bangalore.

 

Said Laeeq Ali, President of The Advertising Club Bangalore: “As the Advertising industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. The advertising approaches of yesteryears are being challenged and there is a need to break a lot of the conventional rules in order to capture the new age consumer. We have therefore chosen our theme this year as ‘Breaking The Rules’.”

 

Added Malavika Harita, Chairperson of Big Bang Awards: “We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital.  We are looking at a year-long campaign, starting with Big Bang, to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry,”.

 

Said Arvind Kumar, Executive Director of The Advertising Club: “This year, the much celebrated ad film-maker Prasoon Pandey will be delivering the key-note address. Sachin Sharma of Tik-Tok Ads will also be making a small presentation on how platforms like theirs are helping brands win hearts.”

 

 

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