Asian Paints unveils campaign for Royale Health Shield

09 Sep,2019

By A Correspondent


As a part of the national campaign for ‘Royale Health Shield’, Asian Paints has launched its second TVC that encourages consumers to choose an anti-bacterial paint that cares for your health. Conceptualised by Contract India, the ad is directed by Vivek Kakkad and stars Deepika Padukone and Ranbir Kapoor.


Speaking about the new ad campaign, Amit Syngle, COO, Asian Paints Limited said: “Safety and hygiene has become a pressing matter today. People believe that the health of one’s home reflects one’s personal health and this is what makes Asian Paints “Royale Health Shield” a healthy choice for a concerned consumer. With Silver Ion Technology, as recommended by the Indian Medical Association (IMA), Asian Paint’s Royale Health Shield not only ensures that walls are bacteria-free, but offers the finest looking walls ever. Our second TVC with our brand ambassadors brings to light this very message but in a friendly and casual way.”



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