Xiaomi India launches new brand campaign to promote K20 Pro series

06 Aug,2019

By A Correspondent


Xiaomi India also launched a new brand marketing campaign, True Master, promoting the Redmi K20 Pro.


Addressing the new brand campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said: “We wanted to explore a unique approach beyond just the traditional smartphone ads that regularly feature camera or design at a surface level, and instead offers a powerful story element that resonates with our flagship product. Choosing a story with Tai chi theme was a conscious effort from our side to portray the exceptionally speedy performance of our flagship killer, Redmi K20 Pro, which displays a creative contradiction to the rather slower moves of the martial art form treading on a comical note. The story reflects our firm belief in the innovative technology and incredible specs of the device.”


The campaign is a collaborative effort between the brand marketing team of Xiaomi and McCann Worldgroup’s MWG-TAG-Bangalore.


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